Resources for Increasing Traffic and Sales for Shopping Centre Marketers

Favourite Online Lookbooks for Fall

Favourite Online Lookbooks for Fall

Online lookbooks have become a staple for many shopping centre marketers as an effective way to showcase their merchandise offerings.  As lookbooks become more and more commonplace, many brands are pushing the boundaries of user experience design to keep their… Read More »

Where Next With Facebook?

Where Next With Facebook?

Over the last six months the hot conversation among shopping centre Marketing Directors has been the plunging “organic reach” on Facebook.  As you may know, late in 2013, Facebook implemented an algorithm change to its News Feed, severely impacting organic… Read More »

Instagram Ideas for Shopping Centres

Instagram Ideas for Shopping Centres

Instagram is an exciting and valuable marketing channel, and one that offers lots of promotional options for shopping centre marketing directors. Why is Instagram so popular? As a result of widespread use of mobile smartphones, the social community is shifting… Read More »

The Timeless Power of Print

The Timeless Power of Print

Despite the ever changing world of communications, MarketingProfs recently published an article, “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond,” by Vladimir Gendelman that offers helpful insights for shopping centre marketing directors, including the following:  Variable Printing… Read More »

Redevelopment Wisdom From a Pro

Redevelopment Wisdom From a Pro

Recently, we had the opportunity to hear Kerry Shular, General Manager at Hillside, speak at the ICSC Lunch Event about some of the keys to successfully managing through a significant redevelopment. Kerry has decades of experience in property management and… Read More »

Ask WHY 5x to Unlock Great Ideas

Ask WHY 5x to Unlock Great Ideas

  It’s fall, and we’re in the thick of working with several clients on rebranding initiatives.  The first stages in a rebrand involve helping clients articulate or refine their vision, values, and purpose before establishing a positioning and brand strategy.… Read More »

Taglines: Two Camps of Thought

Taglines: Two Camps of Thought

When it comes to taglines, shopping centre marketing directors have a couple paths to consider. One, skip the tagline, or two, develop a pithy phrase reflective of your centre’s positioning or promise. In terms of option one, many leading brands… Read More »